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Parmalat

April 30, 2013
Parmalat
| BACKGROUND |

Commercial inside the imagination of children facing the Parmalat cheese monster they end up defeating by peeling him apart (and eating?). Spring controllers were setup for the wobbly cheese hair atop the monsters head and cloth simulations for all the peeling sequences. The scene of the monster smashing into the building was a combination of hand animation, cloth simulations and morph targets for building deformations. The building was modeled/textured to appear like cardboard as you could see on the sides when it breaks since the kids were using cardboard for buildings in their imagination.

|| CG DETAILS ||
  • Rigged the Cheese monster
  • Animation dynamics of building/windows/wires collision and billboard
  • Cloth simulations of cheese monster and window curtains
  • Scene Tracking
||| applications used |||
  • 3D Studio Max
  • Vray

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